Social Thrive is a Boston-based, full-service digital marketing agency specializing in custom strategies for real estate, hospitality, nonprofits, and B2B/B2C brands.
At Social Thrive, I began as a Digital Marketing Intern and grew into the role of Junior Account Manager, leading photojournalism and content efforts for On the Dot, a major residential and commercial development in South Boston.
I created brand-aligned written and visual content for On the Dot's digital platforms, blending social media strategy, local storytelling, and community engagement.
In 2026, I returned to Social Thrive in a part-time Copywriter role, owning the full Social Media Strategy for the agency's largest client, Suffolk Downs, and its vendors. Each month, I planned the content calendar — 10 posts and 10 stories — and wrote all captions, collaborating closely with Social Thrive's Marketing Manager to refine copy based on her feedback. I also wrote monthly creative briefs for the graphic designer (story and carousel graphics) and videographer (reels), directing layout, imagery, b-roll selection, and captions.
Suffolk Downs
I owned the Social Media Strategy for the firm’s biggest client, Suffolk Downs, and its vendors. Each month, I planned the content calendar — 10 posts, 10 stories — and wrote all captions, collaborating closely with Social Thrive's Marketing Manager to refine copy based on her feedback. I also wrote monthly Creative Briefs for the graphic designer (story and carousel graphics) and videographer (reels), directing layout, imagery, b-roll selection, and captions.
On the Dot
I conducted video and photo interviews with South Boston business owners and residents, before crafting engaging social media copy and edited the footage into dynamic Instagram Reels. Each piece of content was designed to amplify local voices and reinforce On the Dot’s brand identity as a “Place with Purpose.”
Editorial Writing
I wrote long-form articles for Social Thrive’s blog to help solidify its stance as a digital media leaders and drive measurable growth in the firm’s in-house digital presence.
