150Bond is a boutique strategic advisory firm that provides high-level communications and brand strategy to C-suite executives at leading companies in tech, venture capital, and beyond.
As Senior Account Executive at 150Bond, some of my responsibilities included writing articles, op-eds, and thought leadership based on 1:1 interviews with executives at companies including Intercom, Anthropic, Cerebral Palsy Foundation, and Watershed, as well as securing top-tier media placements in outlets from Bloomberg to Fortune to CNBC, etc.
I also conducted in-depth competitor and industry research to inform executive messaging and strategic positioning, helping streamline these internal analysis processes to improve efficiency firm-wide.
Op-eds
I ghostwrote for C-suite executives, aligning each piece with both the client's and the publication's messaging, tone, and themes.
Earned Media
My core responsibility was shaping and securing media coverage by crafting company messaging and coordinating directly between CEOs and journalists. I led the strategy and execution for key announcements, thought leadership, and timely commentary, resulting in placements in top-tier media.
Below are a few launches I led as Senior Account Executive and examples of media coverage I secured for our clients.
Client
Intercom, Watershed, Cardano Foundation, Cerebral Palsy Foundation, Antrhopic
Year
2022-2025
Copywriting
Another responsibility included ghost-writing social media and LinkedIn captions from the POV of my clients or their CEO’s personal accounts.
Industry Analysis
At 150Bond, I led media-focused industry analyses, examining competitor messaging and news trends to assess performance and identify opportunities.
These insights informed strategic recommendations for client C-suites. If interested in hearing more about my work on these projects, feel free to reach out to me. Images of this work is classified.
In a similar vein, I created and wrote the copy for 150Bond’s first-ever Climate Comms Report, a strategic analysis of 2022 climate-tech media and messaging trends, delivered directly to climate-tech C-suite leaders to guide positioning and communications strategy.
